What is attributed revenue?

Attributed revenue is the portion of order revenue an attribution model credits to a channel. Where platform-reported revenue is each platform's own claim, attributed revenue starts from your actual orders and splits each one across the touchpoints that preceded it — so the channel figures are shares of real revenue and can never double-count an order.

Formula

attributed revenue (channel, model) = Σ order revenue × credit share

Worked example

An €200 order followed a three-touch journey: social, search, retargeting. Under linear, each channel's attributed revenue from this order is €66.67. Under last-touch, retargeting gets €200 and the others zero. Sum any model's channel figures for the month and you land on the same total — attributed revenue redistributes; it never inflates.

How Saldo Metrics computes it

The attribution engine matches purchase pixel events to orders, rebuilds each order's journey from the customer's UTM-tagged page views in the prior 30 days (one touch per session), and writes fact_attribution rows carrying each touch's share of the order's attributed_revenue_eur under every model. Revenue is the order's line revenue in EUR, converted at the order date. Orders with no paid touch are attributed to organic in full, so the model total equals total attributed order revenue; uncosted orders are excluded (they carry no usable margin, and attribution reports revenue and margin from the same rows). v_channel_attribution sums the rows per channel and model for the Attribution tab's by-model table.

Why it matters

Attributed revenue is the top-line complement to attributed margin: it shows how much sales volume a channel participates in before cost structure enters. A channel with strong attributed revenue but weak attributed margin is selling — just selling the wrong basket, which is a different problem than not selling at all.

Common mistakes

• Comparing attributed revenue with platform-claimed revenue as equals. Platform claims overlap across channels and routinely sum to more than the store took in; attributed revenue is conserved by construction.
• Judging channels on revenue when margins differ by category. Two channels with equal attributed revenue can sit far apart in attributed margin. The margin column is the decision-grade one.
• Forgetting organic. The organic row absorbs every journey with no paid touch in the window — a large organic share is information about your funnel, not a bug.

Where you see this in the app

Marketing → Attribution, as the attributed revenue column of the by-model channel table.