Saldo Metrics
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Metric glossary
What each metric means, how it is calculated, and how Saldo Metrics computes it from your own data.
Profitability
contribution margin
(net revenue − COGS − shipping cost − payment fees) ÷ net revenue
Marketing
fatigue score
frequency component + click-through-rate decline component (each capped at 0.5)
mer
total contribution margin ÷ total ad spend
true roas
attributed contribution margin ÷ ad spend
Customers
cac payback
customer acquisition cost ÷ (average order contribution margin × repeat rate)